Tony Seba: Norway must do the math: If you can’t compete at $25 a barrel, you are out!

Tony Seba says the transportation sector will be disrupted with reduced oildemand as a result. (Foto: Henrik Tveter)
Tony Seba, a lecturer at Stanford University, expert on disruptions in the energy and transportation sectors and speaker at the Nor-Shipping conference in Oslo this week, is the co-author of the new report from RethinkX, Rethinking Transportation 2020–2030. The report is about the disruption that is due in the road transportation sector. I met him at the Nor-Shipping conference, where we sat down to talk about the report and the implications for the future of Norway’s oil and gas sector. He says that Norway needs to «do the math» for oil and energy when it comes to positioning itself as an energy nation going forward.
Energi og Klima: – Tell us about the main findings from your new report?
Tony Seba: – Essentially the main finding is that from the day autonomous vehicles (AVs) are approved for public roads it will take ten years for 95% of all passenger miles to be driven by autonomous electric vehicles (AEVs). 95% of road travel will be autonomous, electric and shared. This means that two things will be disrupted, one is the individual ownership of cars and the other one is the internal combustion engine automobile.
Seba introduces the term transportation as a service (TaaS) in his new report. In the future he argues, we will no longer own our cars, but buy transportation as a service, from fleets of autonomous electric vehicles (AEVs) owned by companies - not individuals.
- Ten years seems like a short time for a transition to 95% of passenger miles being serviced by fleets of AEVs. How do explain the speed of deployment? What about barriers such as already paid off cars?
– Some say a transportation disruption cannot happen within 10 years. There are a couple of things to address here. One, Uber today has more bookings than the entire US taxi industry. Uber did not exist in 2008. This happened in 8-9 years, so disruptions in transportation do happen in ten years. The other one is that this is called a big bang disruption. This means that on the day autonomous vehicles are approved, transport as a service, which is electric autonomous vehicles operating in fleets and on demand, will be ten times cheaper than buying a new car. Every time there has been a factor of ten difference in cost, in any product or service in history, there has been a disruption. People are going to stop buying cars. We spend around 10 000 dollars a year on car ownership. We will be able to get the same level of transportation for 1000–2000 dollar. It makes rational economic sense to change your behavior. People will save 7, 8 or 9000 dollars. Who would not want to do that? Also, even if you own a car that is already paid off, so that all you need to do is to pay for petrol, maintenance and operating costs, that is still going to be 2-4 times more expensive than transport as a service. So even if somebody gives you a car for free, the running costs will be 2-4 times more expensive than transport as a service. This means that no one will buy a new car, and those who own a car, once they get rid of their car, they are not going to buy a new one, because at that point the differential in cost will increase. The cost of transportation as a service will keep going down and the cars for private ownership will keep going up. So over time it will make even more sense to get rid of your car and get into transport as a service.
